MMUSIC ECOSYSTEM
Where brands earn their place in Vietnam's music and culture.
The definitive cultural marketing ecosystem in Vietnam - where brands gain privileged access to music, communities, and the culture shaping the future.
BRAND PARTNERS
CAMPAIGNS PER YEAR
WHAT WE DO
Five capabilities. Each one a distinct way to place your brand inside Vietnam's music and culture. Each one more powerful when they work together - and all of them built on the MMusic ecosystem that no other agency can offer.
Before any campaign goes live, we find the cultural spaces where your brand belongs – and build the strategic reason for it to be there. We work collaboratively with clients to develop a core brand narrative grounded in audience understanding and cultural context: what your brand stands for, where it plays, and how it earns the right to lead. This is the strategic foundation that makes everything else consistent, resonant, and worth making.
Before any campaign goes live, we find the cultural spaces where your brand belongs – and build the strategic reason for it to be there. We work collaboratively with clients to develop a core brand narrative grounded in audience understanding and cultural context: what your brand stands for, where it plays, and how it earns the right to lead. This is the strategic foundation that makes everything else consistent, resonant, and worth making.
WHY MSERVICES
01
MServices isn't an agency that works adjacent to culture. We are built inside Vietnam's music ecosystem - with direct access to top artists, active fan communities, live IPs, and the cultural moments that matter most to audiences.
02
When you work with MServices, you activate the full MMusic ecosystem - MMusic Records artists, MFan fan communities and live fan activations, and M-IP live experiences all connected into one coherent brand partnership offering that no standalone agency can replicate. Fan community integration through MFan means your brand enters spaces fans have chosen to own - not feeds they scroll past.
03
100+ brand partners. #1 BSI campaigns. 25+ sponsors per GENfest edition. Multi-generational campaigns trending nationally. We don't pitch concepts - we deliver results, backed by a track record across Vietnam's biggest stages and platforms.
BRAND PARTNERS
We've worked with Vietnam's most recognized consumer brands - from global FMCG to tech to fintech - building campaigns that topped Vietnam's BSI rankings and created moments audiences genuinely remembered. A part of many awarded campaigns.
HIGHLIGHT CAMPAIGNS
CELEBRATING 5 YEARS OF TẾT WITH LIFEBUOY
Lifebuoy's Tết campaign is one of the brand's most important annual initiatives, consistently generating strong cultural and social impact. In 2026, the campaign marked its 5th consecutive year, with higher expectations for scale, conversation, and audience engagement.
TOP 1
Most Outstanding Tết Campaign 2026 (Buzzmetrics)
TOP 2
YouTube Trending (Overall) YouTube Trending (Music)
55M+
Streams across TikTok search trends
20M+
Views generated from UGC content alone
Cùng Budweiser nhập tiệc FIFA Club World Cup 2025™
We launched a social-first campaign inviting fans to "join the Budweiser party for FIFA Club World Cup 2025." Through a large-scale influencer ecosystem - including macro KOLs, micro creators and football communities - the campaign activated social conversations with match-driven content, fan discussions and community engagement around the tournament.
6.7M+
VIEWS
143.600+
BUZZS
292.942+
REACTIONS
100%
Influencers/communities have fully over-achieved KPIs
MV PROMOTION TURNING "TRẢI HOA" INTO A NEW YEAR SOCIAL TREND
Following the success of previous Unilever music campaigns, the project required a highly optimized social strategy to transform these new keywords into cultural trends and sustain strong engagement throughout the Tết season.
7M+
Streams Across digital music platforms
5.9M+
YouTube views
42M+
Tiktok Views From user-generated content within 1 month
No. 2
YouTube Trending (Music)
TURNING A BACK-TO-SCHOOL CAMPAIGN INTO A MUSIC MOMENT.
The classic TVC had become outdated for digital-first audiences. CoolAir needed fresh content powered by music and youth culture to bring the brand back into conversation. We created a music-led campaign that combined artist collaboration, original music, and social distribution to reintroduce the brand to a new generation.
8.5M+
Views Within 2 Weeks
The Frist
First End-To-End Music Campaign Delivered
TOP 8
Youtube Trending (Music) In Vietnam
TOP 9 iTunes
Top Songs (Hip-Hop/Rap)
QUANG HÙNG MASTERD & DƯƠNG DOMIC
For many young women, periods often disrupt sleep, creating discomfort and anxiety at night. Kotex Moon Cushion needed a culturally relevant way to introduce its anti-leak night protection while shifting the conversation from embarrassment to confidence and comfort.
23.9M+
Total Views
2.2M+
Total Engagements
29.6K+
Template Uses
3.8M+
Challenge Views
QUANG HÙNG MASTERD
NuVi launched its 2025 brand refresh to reposition itself as a modern nutrition companion for kids. To connect with Gen Alpha audiences and young parents, the brand introduced the MV "IDOL HÚT" with Quang Hùng MasterD, alongside a new idol universe Hút Hút Idols, combining music, characters and social content to build fandom engagement.
23M+
Social Views
12M+
Music Streams
2M+
Engagements
No. 3
Tiktok Trending Videos
WORK WITH MSERVICES
EXPLORE THE FULL ECOSYSTEM
WORK WITH MSERVICES
Your brand deserves to be inside the moment - not watching from outside it. Let's build something together.
