EST. 2022 · HO CHI MINH CITY, VIETNAM

Vietnam's Most Complete Music, Culture, Fandom &Brand Ecosystem

One Ecosystem. Four Forces. Built for artists who want to last,brands that want to matter, and fans who want to belong.

0+

Projects

0M+

Total reach

0+

Brands

0+

Artists and Partners

WHO WE ARE

Built to serve every corner of
Vietnam's music & culture industry

Most companies pick a lane. We built the whole road. MMusic operates across artist development, music distribution, fandom communities, cultural IP, live experiences, and brand solutions - not as separate services, but as one interconnected ecosystem that compounds value at every touchpoint.

Since2022
Business line04
Based inHCMC, Vietnam

Our Vision

We started with a conviction: artists needed more than a single model could provide. Three years in, that belief has grown into the ecosystem Vietnam's music and culture industry had been missing.

Artists

A career, not just a release.

Music gets you started, but a real career needs an ecosystem - one that distributes your sound, fills your stages, builds your fanbase, lands your brand deals, and grows IP that outlasts any single song. From your first release to your biggest stage, MMusic is built to take artists the full distance.

Brand & Partners

Culture access, not just a media buy.

Brands don't need more ads, they need relevance. MMusic gives brand & partners direct access to Vietnam's most engaged music and culture communities - through artist collaborations, cultural IPs, live sponsorships, and fandom activations that audiences choose to be part of, not skip.

Fans

A community, not just content.

Being a fan means more than streaming - it's watching live shows and online streams, reliving concerts, going deeper with the artists you love through exclusive content, memberships and real community. MMusic builds the full fan ecosystem through end-to-end fandom services, spanning digital platforms, community building, fan engagement, and merchandise production - creating spaces where artists and fans truly belong to each other.

WHO WE WORK WITH

OUR ARTISTS& LABELS

Not just a roster. A network built on trust, craft, and the long game - where every artist is backed by the full weight of the MMusic ecosystem: distribution, marketing, fandom, and IP pulling in the same direction.

  • Sơn Tùng M-TP

    Sơn Tùng M-TP

    Singer/ Songwriter/ Producer/ Actor

    3.6B+

    YouTube Views

    845M+

    Spotify Streams

    34.7M+

    Total Audience
  • HIEUTHUHAI

    HIEUTHUHAI

    Rapper/ Singer/ Songwriter

    750M+

    YouTube Views

    842M+

    Spotify Streams

    10M+

    Total Audience
  • Quang Hùng MasterD

    Quang Hùng MasterD

    Singer/ Songwriter

    529M+

    YouTube Views

    245M+

    Spotify Streams

    8.3M+

    Total Audience
  • Low G

    Low G

    Rapper/ Songwriter

    192M+

    YouTube Views

    633M+

    Spotify Streams

    4.4M+

    Total Audience
  • tlinh

    tlinh

    Rapper/ Singer/ Songwriter

    440M+

    YouTube Views

    794M+

    Spotify Streams

    5.8M+

    Total Audience
  • WEAN

    WEAN

    Rapper/ Singer/ Songwriter

    231M+

    YouTube Views

    223M+

    Spotify Streams

    2.4M+

    Total Audience
  • Pháo

    Pháo

    Rapper/ Singer/ Songwriter

    157M+

    YouTube Views

    187M+

    Spotify Streams

    3.2M+

    Total Audience
  • Pháp Kiều

    Pháp Kiều

    Rapper/ Songwriter

    55.5M+

    YouTube Views

    188M+

    Spotify Streams

    2.6M+

    Total Audience
  • Orange

    Orange

    Singer/ Songwriter

    319M+

    YouTube Views

    243M+

    Spotify Streams

    3M+

    Total Audience
  • (S)TRONG

    (S)TRONG

    Performer/ Singer/ Songwriter

    208M+

    YouTube Views

    51.1M+

    Spotify Streams

    2.3M+

    Total Audience
  • Suboi

    Suboi

    Rapper/ Songwriter

    77.8M+

    YouTube Views

    45.4M+

    Spotify Streams

    1.7M+

    Total Audience
  • Phương Nghiêm

    Phương Nghiêm

    Singer

    900K+

    YouTube Views

    136K+

    Spotify Streams

    31K+

    Total Audience
  • Limitlxss

    Limitlxss

    Rapper/ Songwriter

    10.9M+

    YouTube Views

    11.8M+

    Spotify Streams

    17.4K+

    Total Audience
  • Hoàng Mỹ An

    Hoàng Mỹ An

    Performer/ Singer

    3.4M+

    YouTube Views

    4.7M+

    Spotify Streams

    197K+

    Total Audience
  • Hino

    Hino

    Producer/ Songwriter

    169K+

    YouTube Views

    31M+

    Spotify Streams

    5.8K+

    Total Audience
  • Đỗ Hoàng Dương

    Đỗ Hoàng Dương

    Singer

    14.6M+

    YouTube Views

    4.7M+

    Spotify Streams

    639K+

    Total Audience
  • Machiot

    Machiot

    Producer/ Singer/ Songwriter

    9.9M+

    YouTube Views

    59.2M+

    Spotify Streams

    75.5K+

    Total Audience
  • Táo/Oát

    Táo/Oát

    Rapper/ Singer/ Songwriter

    37.6M+

    YouTube Views

    106M+

    Spotify Streams

    1.2M+

    Total Audience
  • 7UPPERCUTS

    7UPPERCUTS

    Band/ Songwriters

    33.1M+

    YouTube Views

    34.1M+

    Spotify Streams

    279K+

    Total Audience
  • Minh Lai

    Minh Lai

    Rapper/ Songwriter

    1.7M+

    YouTube Views

    2M+

    Spotify Streams

    53.7K+

    Total Audience

Label logos carousel

  • AS
  • LOWKEYGENIUS
  • NOMAD MGMT VIETNAM by DatVietVAC
  • VieNETWORK by DatVietVAC
  • ST.319 ENTERTAINMENT
  • GUT LABEL
  • CMAZOR ENTERTAINMENT
  • monoX
  • H music
  • HYPER FOCUS
  • UNDER THE HOOD
  • D-GROUP MEDIA
  • XIN CHAO LIVE MUSIC
  • MARS ENTERTAINMENT
  • THE WAYS
  • crimson.
  • Celeb
  • The G-Entertainment
  • THE 8TRE

Partner logos scroll horizontally in a continuous loop. Motion pauses when you hover the strip.

Entertainment label partner logos
WHAT WE DO

ONE ECOSYSTEMFOUR FORCES

MMusic Logo

MMUSIC RECORDS

Grow your career

  • Distribute and commercialize each artist’s music with a strategy tailored to both the artist and the release
  • Execute global marketing campaigns shaped around the artist’s identity and the unique vision of every project
  • Provide strategic consulting, management, and hands-on execution from an artist’s first single to their most ambitious recording projects

MFAN

Own your fanbase

  • Fandom Platform for Artists & Brands: Empower artists and brands to build, manage, and fully own their centralized fan communities
  • Hybrid Model (Platform x Services): A powerful combination of robust tech infrastructure (membership, content, data, engagement) and end-to-end operational services
  • Fandom Business Services: Integrate core MMusic ecosystem offerings - content & IP development, experiential events, merchandise, memberships, and community management to build, scale, and sustainably monetize long-term fandoms

M-IP EXPERIENCE

Build your IP

  • Develop and operate MMusic-owned & operated (O&O) original IPs
  • Manage and drive sponsorship growth for flagship IPs and projects
  • Provide end-to-end IP services, leveraging our ecosystem to design seamless online-to-offline audience journeys for artists, brands, and platforms

MSERVICES

Move your brand

  • Deliver all-in-one solutions for brands across IMC, Social Outreach, Influencer Marketing, and Music Marketing
  • Build and shape cutting-edge Cultural Marketing Services for corporate brands
  • Synergize with the broader MMusic ecosystem to develop unique, tailor-made products and services for partners
OUR WORK

CASE STUDIES

  • Case Study: GENfest Ecosystem

    GENfest Ecosystem

    M-IP x MFAN x MSERVICES x MMUSIC RECORDS

    The Vietnam’s first culture IP ecosystem -
one living cultural in motion. Evolving beyond a monumental 2-day festival, GENfest is now a year-round, multi-dimensional ecosystem. We engineer a scalable cultural hub where artists, fans, and creators co-create the ultimate youth experience.

    80.000+TOTAL AUDIENCES - GENFEST 2023 & 2024
    TOP 1MUSIC FESTIVAL VIET NAM 2023 & 2024
    30.000+TOTAL AUDIENCES - MBILLION 2025
    TOP 1IN INTERACTION & DISCUSSION FOR THE HOTTEST MUSIC TOPIC - MBILLION 2025
M-IP EXPERIENCE

DISCOVER OURIP & EVENTS

GENFEST

GENFEST

Vietnam's First & Largest Youth Culture Platform

Mở mind Unitour

Mở mind Unitour

Original content series

Late Night Chill

Late Night Chill

Music & Culture Show

Sit Here

Sit Here

Artist interview series

MTOPIA

MTOPIA

A music content creator mascot IP

Brand Partners

Trusted byVietnam'sMost IconicBrand

MMusic connects brands with Vietnam's most vibrant music, culture, and fandom communities through amplifiable campaigns, branded platforms, artist collaborations, and cultural activations.

2022
- Present
50+
Brands
250+
Projects
400+
Partners and Vendors
Lifebuoy
Nuvi
Budweiser
Dove
Hazeline
Cool Air
Close Up
Kotex
Lifebuoy
Nuvi
Budweiser
Dove
Hazeline
Cool Air
Close Up
Kotex
VPB
Comfort
M&M's
Grab
Garnier
Hi
Thums Up
Vaseline
Phuc Long
Xiaomi
Tea+
MoMo
Gong Cha
VNPay
Vinamilk
Coca-Cola
Sunlight
Sabeco
Vim
Aqua
Pepsi
Warrior
Lux
Centrum
CeraVe
L'Oréal
VPB
Comfort
M&M's
Grab
Garnier
Hi
Thums Up
Vaseline
Phuc Long
Xiaomi
Tea+
MoMo
Gong Cha
VNPay
Vinamilk
Coca-Cola
Sunlight
Sabeco
Vim
Aqua
Pepsi
Warrior
Lux
Centrum
CeraVe
L'Oréal
GET IN TOUCH

LET'S BUILD
SOMETHING
THAT LASTS

Ready to build together? Reach out and let's talk.

Office

35/2 Nguyen Van Huong, An Khanh, HCM City

0/1000