ABOUT MMUSIC

WE MOVE ATTHE SPEED OFMUSIC &CULTUREWE MOVE AT THESPEED OF MUSIC & CULTURE.

We move with artists, brands, and fans across music, culture, fandom, and live experiences. MMusic is the connected ecosystem that Vietnam's industry has been missing, where everything lives under one ecosystem and moves together.

2021

MMUSIC BEGINS

2022

MMUSIC LAUNCHES

2023

GENFEST GOES LIVE &

EXPANDING INTO LIVE EXPERIENCES

2024

GENFEST SEASON 2

EXPANDS THE ECOSYSTEM VISION

2025

FULL & COMPLETED ECOSYSTEM SERVICES

2021
MMUSIC BEGINS

2022
MMUSIC LAUNCHES

2023
GENFEST GOES LIVE & EXPANDING INTO LIVE EXPERIENCES

2024
GENFEST SEASON 2 EXPANDS THE ECOSYSTEM VISION

2025
FULL & COMPLETED ECOSYSTEM SERVICES

OUR VISION

BUILD THE FUTURE OF MUSIC & CULTURE.BUILD THE FUTUREOF MUSIC & CULTURE.

We are building the future of music and culture through a connected ecosystem where artists, brands, fans, and experiences move together.

Build

When we started MMusic, the gap was clear - Vietnamese artists had talent, but lacked the infrastructure to go the full distance. We weren't built to be just another label or agency, but to create the ecosystem that could take artists from their first idea to the international stage and help them stay there.

Future

Vietnam's music scene is moving fast - and the world is paying attention. Our vision is to elevate Vietnamese artists and music to international audiences while bringing global opportunities back home, building the bridge between local potential and global recognition.

Music & Culture

Music is the most powerful cultural export Vietnam has - and we believe that deeply. Every artist we work with, every IP we build, and every community we grow serves a bigger purpose: putting Vietnamese music and culture on the global map while creating a two-way bridge where international artists come in and Vietnamese artists go out.

OUR PRINCIPLES

HOW WE SHOW UPSHOW UP

These are not values written for a wall. They show up in how we work every day, with artists, with brands, and with each other.

We areartist-led

Everything we do starts with artists and brands. Not just the deal, the campaign, or the metrics, but the cultural impact they build together. When artists and brands grow, everything else follows. It's not just a principle, it's how MMusic operates.

We arebuilders

MMusic was built because we saw a real gap, not just a market opportunity. Vietnamese artists had the talent but not the infrastructure, which led us to build it from the ground up with the long game in mind. We do not chase quick fixes, we build things that last.

We areauthentic

Audiences can feel the difference between what is real and what is manufactured. We put our name only behind work we believe in, artists we stand for, and partnerships that make cultural sense. Authenticity is not a positioning, it is non-negotiable.

We arecollaborative

The ecosystem only works when no one inside it succeeds alone. Artists need fans, fans need community, brands need culture, and culture needs artists. MMusic exists at the center, acting as the connective tissue, not a gatekeeper. When everyone moves together, everyone goes further.

We arerelentless

Four years ago, none of this existed. We built it because we refused to accept that it could not be done. That same energy drives us today toward international stages, global partnerships, and a version of Vietnamese music and culture the world cannot ignore. It keeps us moving, building, and far from done.

OUR BUSINESS

ONE ECOSYSTEM.FOUR BUSINESS.FOUR BUSINESS.

MMusic was built on one structural vision: creating an integrated ecosystem where artists and brands grow together through connected services, platforms, and cultural experiences.

Fully live from 2025, MMusic operates as a premier, fully integrated ecosystem powered by four synergistic pillars. By seamlessly connecting music distribution, brand solutions, IP services, and fandom business, we unlock unparalleled commercial and cultural value for both artists and brands.

MMUSIC RECORDS

From Local Releases to Global Opportunities

MMusic Records is Vietnam' Leading music ecosystem services busines, supporting artists, labels and music partners across the entire music value chain - from release and promotion to rights management, monetization and global expansion

MFAN

Own your fandom. Build What's Yours

mfan is Vietnam's leading integrated fandom platform and fandom business, enabling artists, IP owners and brands to build, own and grow their fandom businesses. Bringing community, content, membership, experiences, commerce and fan intelligence into one connected ecosystem, mfan enables direct fan relationships, meaningful fan experiences and sustainable long-term fandom businesses.

M-IP EXPERIENCE

Build Cultural Moment People Want to be a part of

M-IP is MMusic's cultural IP and experiences business, developing, producing and growing original cultural IPs and entertainment experiences that connect artists, brands and audiences through music and culture. From creating original IPs and artist-led concepts to producing live experiences and growing long-term IP businesses, M-IP transforms ideas into sustainable cultural assets.

MSERVICES

Turn Audience Reach into Cultural Relevance

MServices is MMusic's cultural marketing business, helping brands and agencies build cultural relevance through the strategic integration of artists, creators, music, cultural IP and fandom.

OUR JOURNEY

FOUR YEARSONE BET PROVEN

2022
Vietnam's First GenZ-Focused Record Label
MMusic launches as Vietnam's first record label for Gen Z artists and the first company in Vietnam to position itself as an ecosystem services company in music. From day one, the vision went beyond a traditional label: building a complete ecosystem that could take artists the full distance.
2023
The Ecosystem Takes Shape
The ecosystem vision comes to life across three arms. MMusic Record Label is the leading ecosystem of artist services and music licensing operator. MServices provides an all-in-one cultural marketing service partner for brands. Original IP develops and operates MMusic-owned IP while offering digital IP services for artists and brands. Three arms, one system, all fully live.
2023
GENfest Music Festival - Vietnam's Biggest Stage
GENfest is Vietnam's largest two-day music festival, designed to build cultural platforms and connect communities at scale. More than a concert, it demonstrates MMusic's ability to create live experiences where artists, fans, and brands converge. As the flagship IP, GENfest anchors the ecosystem's live experience arm.
2024
Proven Model. Evolved Arms. GENfest Season 2.
Everything built in 2023 is validated in 2024. The three-arm model works at scale, with each arm stronger and connections between them tighter. MServices grows into a full Brand Services Solution, strengthening MMusic's position as the go-to cultural marketing partner for brands. GENfest returns for Season 2, cementing its position as Vietnam's first and largest youth culture platform.
2025
A New Ecosystem Phase: mfan Launch & GENfest Expansion
Within MMusic's integrated ecosystem expansion, mfan officially launches as Vietnam's first & biggest fandom platform and business services provider. In parallel, GENfest evolves beyond a festival into a year-round cultural platform with a sub-IP system, extending into long-term cultural IP development. Its first extension, GENfest Presents MBillion, expanded across Ho Chi Minh City and Hanoi, marking its shift from Vietnam's largest music festival into a multi-format, multi-city cultural ecosystem.

BUILT FOR ARTISTS,ARTISTS,BRANDS, FANDOMS.BRANDS, FANDOMS.OPEN FORWHAT'S NEXT.OPEN FOR WHAT'S NEXT.

Four years of building Vietnam's most complete music, culture, fandom, and brand ecosystems. Whether you are an artist ready to grow, a brand that wants real cultural access, or a fan community ready to move, the door is open.

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