MMUSIC ECOSYSTEM
Vietnam's leading music ecosystem services business, supporting artists, labels and music partners across the entire music value chain - from release and promotion to rights management, monetization and global expansion.
EXCLUSIVE RECORDING ARTISTS
STRATEGIC PARTNERSHIP FOR GLOBAL EXPANSION WITH M-TP ENTERTAINMENT
STRATEGIC PARTNERSHIP WITH NOMAD MGMT VIETNAM
Singer/ Songwriter
529M+
YouTube Views245M+
Spotify Streams8.3M+
Total Audience
Rapper/ Songwriter
432M+
YouTube Views643M+
Spotify Streams4.4M+
Total Audience
Rapper/ Singer/ Songwriter
440M+
YouTube Views794M+
Spotify Streams5.8M+
Total Audience
Rapper/ Singer/ Songwriter
231M+
YouTube Views223M+
Spotify Streams2.4M+
Total Audience
Rapper/ Singer/ Songwriter
157M+
YouTube Views187M+
Spotify Streams3.2M+
Total Audience
Rapper/ Songwriter
55.5M+
YouTube Views188M+
Spotify Streams2.6M+
Total Audience
Singer/ Songwriter
319M+
YouTube Views243M+
Spotify Streams3M+
Total Audience
Performer/ Singer/ Songwriter
208M+
YouTube Views51.1M+
Spotify Streams2.3M+
Total Audience
Rapper/ Songwriter
77.8M+
YouTube Views45.4M+
Spotify Streams1.7M+
Total Audience
Singer
900K+
YouTube Views707K+
Spotify Streams31K+
Total Audience
Rapper/ Songwriter
10.9M+
YouTube Views11.8M+
Spotify Streams17.4K+
Total Audience
Performer/ Singer
3.4M+
YouTube Views4.7M+
Spotify Streams197K+
Total Audience
Producer/ Songwriter
169K+
YouTube Views31M+
Spotify Streams5.8K+
Total Audience
Singer
14.6M+
YouTube Views4.7M+
Spotify Streams639K+
Total Audience
Producer/ Singer/ Songwriter
9.9M+
YouTube Views59.2M+
Spotify Streams75.5K+
Total Audience
Rapper/ Singer/ Songwriter
38.6M+
YouTube Views106M+
Spotify Streams1.2M+
Total Audience
Band/ Songwriters
33.1M+
YouTube Views34.1M+
Spotify Streams279K+
Total AudienceSTREAMS ON ALL DSPS
TOTAL AUDIENCES
DIGITAL LICENSES
ARTISTS & CONTENT CREATORS
INTERNATIONAL & DOMESTIC DSPS
EXCLUSIVE PLAYLISTS on Spotify & Apple Music
PLAYLIST SAVED ON SPOTIFY
MUSIC COMPANIES & PARTNERS
STREAMS ON ALL DSPS
INTERNATIONAL & DOMESTIC DSPS
TOTAL AUDIENCES
EXCLUSIVE PLAYLISTS on Spotify & Apple Music
DIGITAL LICENSES
PLAYLIST SAVED ON SPOTIFY
ARTISTS & CONTENT CREATORS
MUSIC COMPANIES & PARTNERS
WHAT WE BELIEVE
Every artist we work with gets a tailored approach - because no two careers are the same, and no two releases should be treated the same way.
MMusic Records is built on the belief that Vietnamese artists deserve more than a one-size-fits-all approach, with a system designed for real career growth through tailored strategy and infrastructure. We are a leading and biggest music services ecosystem in Vietnam, integrating distribution, marketing, consulting, and licensing into one unified system to make music travel further and careers grow stronger. We don't stop at Vietnam - our artists can reach international audiences, unlock sync opportunities, and build careers with a worldwide footprint from day one.
WHAT WE DO
Six service lines - each one essential, each one built to compound the others. From your first release to a global catalog, we have the full infrastructure to take you the distance.
Tailored distribution strategy per artist, per release – across 200+ DSPs globally. We don't just upload your music and wait. We build the momentum behind each release: timing strategy, platform optimization, and targeted playlist pitching. 22B+ streams on the catalog is proof the system works.
Tailored distribution strategy per artist, per release – across 200+ DSPs globally. We don't just upload your music and wait. We build the momentum behind each release: timing strategy, platform optimization, and targeted playlist pitching. 22B+ streams on the catalog is proof the system works.
HOW WE CREATE IMPACT
MMusic Records operates across four distinct impact areas - each one a structural advantage that sets our artists apart from the market and builds careers that compound in value over time.
01
We accelerate the moments that define careers. From debut albums to viral campaign releases, we build the strategy, distribution network, and marketing execution that turns a release into a breakthrough - not just another drop in the feed.
↗ MONO '22 Album - New Artist of the Year 2023
↗ HIEUTHUHAI - #1 YouTube Music Trending, 1B+ TikTok views
02
Vietnam is our home, but never our ceiling. We develop cross-border strategies that take Vietnamese artists into international markets and bring global opportunities back home - from K-pop collaborations to Spotify editorial placement across 9 countries in Asia.
↗ Sơn Tùng M-TP - Global Collaboration, U.S Media impact & Record-breaking charts
↗ Hoàng Mỹ An × Kim Samuel - first VN×K-pop official collab
↗ HITGS - Exclusive Vietnam distribution, 45M+ TikTok views
03
We connect artists with brand partnerships that elevate both sides - not endorsements, but genuine cultural collaborations that expand an artist's reach and give brands access to real cultural credibility.
↗ tlinh × Apple #ShotOniPhone - 1st Vietnamese artist in Apple's global campaign
↗ HIEUTHUHAI × Multiple brands - integrated into campaign promotions
04
Some songs become anthems. Some artists become cultural symbols. We build careers that have genuine cultural weight - from national event theme songs to diplomatic commemorative projects that represent Vietnam on the world stage.
↗ Tinh Hoa Việt Nam Awards 2025 - Official Theme Song
↗ "Never Before" - Vietnam–U.S. Diplomatic 30th Anniversary
↗ FBBOIZ - SEA Games 33 Inspirational Song for Vietnam's National Team
01
We accelerate the moments that define careers. From debut albums to viral campaign releases, we build the strategy, distribution network, and marketing execution that turns a release into a breakthrough - not just another drop in the feed.
↗ MONO '22 Album - New Artist of the Year 2023
↗ HIEUTHUHAI - #1 YouTube Music Trending, 1B+ TikTok views
02
Vietnam is our home, but never our ceiling. We develop cross-border strategies that take Vietnamese artists into international markets and bring global opportunities back home - from K-pop collaborations to Spotify editorial placement across 9 countries in Asia.
↗ Sơn Tùng M-TP - Global Collaboration, U.S Media impact & Record-breaking charts
↗ Hoàng Mỹ An × Kim Samuel - first VN×K-pop official collab
↗ HITGS - Exclusive Vietnam distribution, 45M+ TikTok views
03
We connect artists with brand partnerships that elevate both sides - not endorsements, but genuine cultural collaborations that expand an artist's reach and give brands access to real cultural credibility.
↗ tlinh × Apple #ShotOniPhone - 1st Vietnamese artist in Apple's global campaign
↗ HIEUTHUHAI × Multiple brands - integrated into campaign promotions
04
Some songs become anthems. Some artists become cultural symbols. We build careers that have genuine cultural weight - from national event theme songs to diplomatic commemorative projects that represent Vietnam on the world stage.
↗ Tinh Hoa Việt Nam Awards 2025 - Official Theme Song
↗ "Never Before" - Vietnam–U.S. Diplomatic 30th Anniversary
↗ FBBOIZ - SEA Games 33 Inspirational Song for Vietnam's National Team
WHY MMUSIC RECORDS
01
MMusic Records doesn't operate in isolation. When you sign with MMusic Records, you get access to mfan for fandom, M-IP for live experience and IP, and MServices for brand deals - all connected, all amplifying each other.
02
Every artist gets a strategy built around their identity, their audience, and their goals. No two releases are treated the same way. No two career plans look identical. That's not just a promise - it's how we operate.
03
Vietnam is our home, but not our ceiling. Every artist we develop is built with international reach in mind - from distribution networks to licensing pipelines to cross-border marketing execution.
CASE STUDIES
GLOBAL FOOTPRINT
Strategic Cross-Border Release & Market Activation
An integrated global campaign combining digital distribution, DSP playlisting, and international media promotion to drive Sơn Tùng M-TP's global expansion while bringing Vietnamese music and culture to audiences worldwide.
TOP 1 GLOBAL
YOUTUBE DAILY TOP MUSIC VIDEOS
U.S MEDIA IMPACT
ACROSS TRUSTED OUTLETS MTV, HYPEBEAST, FORBES, ENVI, GENIUS, ET, ATHLEISURE
WORLDWIDE DSP FEATURES
YOUTUBE MUSIC, SPOTIFY, APPLE MUSIC +
PERFECT ALL-KILL
#1 MAJOR DSPS & MUSIC CHARTS
• GLOBAL EXPANSION • DSP STRATEGY PARTNERSHIP • DIGITAL DISTRIBUTION • RIGHTS MANAGEMENT
RELEASE CAMPAIGN
Full-Ecosystem Strategic Partnership
Vietnam's most-streamed artist on Spotify 2024. A full-ecosystem rollout combining MMusic Records (distribution, A&L services), MFan (fandom business), and MServices (brand associate & social outreach). Strategic campaign tailored to Gen Z audiences and HIEUTHUHAI's creative voice.
TOP 1
YOUTUBE MUSIC TRENDING · 2 CONSECUTIVE WEEKS · 22M+ VIEWS
1B+
TIKTOK VIEWS FROM VIRAL FAN-GENERATED CONTENT
560M+
YOUTUBE VIEWS (TOTAL ARTIST)
3× LÀN SÓNG XANH
MAJOR AWARDS WON IN 2024
• MMUSIC RECORDS • MFAN • MSERVICES • M-IP · GENFEST
ARTIST × BRAND · GLOBAL SYNERGY
MV "Đừng Làm Nó Phức Tạp"
Vietnam's first artist to be featured in Apple's global Shot on iPhone campaign. A collaboration that maximized music exposure while elevating tlinh's commercial value globally - unlocking synergies between artist identity and brand storytelling at the highest level.
1ST EVER
VIETNAMESE ARTIST IN APPLE'S GLOBAL SHOT ON IPHONE CAMPAIGN
TOP 1
YOUTUBE VIETNAM TRENDING ON DEBUT
MILLIONS
STREAMS & VIEWS GLOBALLY ACROSS PLATFORMS
RECOGNIZED
GLOBALLY FOR TLINH'S DISTINCT ARTISTRY & BOLD IDENTITY
• ARTIST & LABEL SERVICES • COLLABORATION & CONSULTING • DIGITAL DISTRIBUTION
ARTISTCAREER BREAKTHOUGH
Artist Debut & Career Development
Built from the ground up - artist & label services, music licensing, and digital distribution for MONO's debut album. A full-career development play that took an emerging artist to the top of Vietnam's music industry in his debut year.
TOP 10
ARTISTS/SONGS OF THE YEAR · ZING MUSIC AWARDS 2022
BEST NEW FACE
MOST FAVORITE MALE SINGER · LÀN SÓNG XANH 2022
NEW ARTIST OF THE YEAR
DEDICATION MUSIC AWARDS 2023
OPTIMIZED
MUSIC RIGHTS & REVENUE ACROSS COMMERCIAL & CREATIVE PROJECTS
• ARTIST & LABEL SERVICES • MUSIC LICENSING • DIGITAL DISTRIBUTION
EXPLORE THE FULL ECOSYSTEM
WORK WITH MMUSIC RECORDS
Whether you're releasing your first single or scaling a catalog - let's build the strategy together.