MMUSIC ECOSYSTEM

GROW YOUR CAREEROWN YOUR MUSIC

MMusic Records

Vietnam's leading and biggest music services ecosystem - built for artists, labels, audiences, and the culture they create. Tailor-made for the next generation of Vietnamese music.

EXCLUSIVE RECORDING ARTISTS

OUR ROSTER

  • HIEUTHUHAI

    HIEUTHUHAI

    Rapper, Song Writer

  • tlinh

    tlinh

    Rapper, Song Writer

  • Low G

    Low G

    Rapper, Song Writer

  • MONO

    MONO

    Singer, Song writer

    221M+

    YouTube Views

    221M+

    Spotify Streams

    221M+

    Total Audience
  • (S)Trong Trọng Hiếu

    (S)Trong Trọng Hiếu

    Singer, Song Writer

  • WREN EVANS

    WREN EVANS

    Singer, Song Writer

  • GREY D

    GREY D

    Singer, Song Writer

  • Miu Lê

    Miu Lê

    Singer, Actor

  • HIEUTHUHAI

    HIEUTHUHAI

    Rapper, Song Writer

  • tlinh

    tlinh

    Rapper, Song Writer

  • Low G

    Low G

    Rapper, Song Writer

  • MONO

    MONO

    Singer, Song writer

    221M+

    YouTube Views

    221M+

    Spotify Streams

    221M+

    Total Audience
  • (S)Trong Trọng Hiếu

    (S)Trong Trọng Hiếu

    Singer, Song Writer

  • WREN EVANS

    WREN EVANS

    Singer, Song Writer

  • GREY D

    GREY D

    Singer, Song Writer

  • Miu Lê

    Miu Lê

    Singer, Actor

32B +

STREAMS ON ALL DSPS

30M +

TOTAL AUDIENCES

10K +

DIGITAL LICENSES

3K +

ARTISTS & CONTENT CREATORS

200 +

INTERNATIONAL & DOMESTIC DSPS

50 +

EXCLUSIVE PLAYLISTS on Spotify & Apple Music

2000 +

PLAYLIST SAVED ON SPOTIFY

1400 +

MUSIC COMPANIES & PARTNERS

WHAT WE BELIEVE

Music gets you started. A system takes you further.

Every artist we work with gets a tailored approach - because no two careers are the same, and no two releases should be treated the same way.

MMusic Records is built on the belief that Vietnamese artists deserve more than a one-size-fits-all approach, with a system designed for real career growth through tailored strategy and infrastructure. We are a leading and biggest music services ecosystem in Vietnam, integrating distribution, marketing, consulting, and licensing into one unified system to make music travel further and careers grow stronger. We don't stop at Vietnam - our artists can reach international audiences, unlock sync opportunities, and build careers with a worldwide footprint from day one.

WHAT WE DO

OUR SERVICES

Five service lines - each one essential, each one built to compound the others. From your first release to a global catalog, we have the full infrastructure to take you the distance.

Tailored distribution strategy per artist, per release - across 200+ DSPs globally. We don't just upload your music and wait. We build the momentum behind each release: timing strategy, platform optimization, targeted playlist pitching, and long-term catalog management that keeps your music generating revenue well after release day. 22B+ streams on the catalog is proof the system works.

  • Global DSP distribution across 200+ international & domestic platforms
  • Release timing & platform-specific optimization strategy
  • Playlist pitching & editorial placement - 50+ exclusive playlists, 10+ Apple Music VN Top 10
  • Audience development & streaming momentum building
  • Revenue tracking, royalty management & catalog commercialization

HOW WE CREATE IMPACT

FAR BEYOND DISTRIBUTION.AN ECOSYSTEM ENGINE .

MMusic Records operates across four distinct impact areas - each one a structural advantage that sets our artists apart from the market and builds careers that compound in value over time.

01

Accelerating Artist Career Breakthroughs & Impactful Releases

We accelerate the moments that define careers. From debut albums to viral campaign releases, we build the strategy, distribution network, and marketing execution that turns a release into a breakthrough - not just another drop in the feed.

↗ MONO '22 Album — New Artist of the Year 2023

↗ HIEUTUTHUHAI — #1 YouTube Music Trending, 1B+ TikTok views

02

Expanding Regional & Creating Global Footprints

Vietnam is our home, but never our ceiling. We develop cross-border strategies that take Vietnamese artists into international markets and bring global opportunities back home - from K-pop collaborations to Spotify editorial placement across 9 countries in Asia.

↗ Hoàng Mỹ An × Kim Samuel — first VN×K-pop official collab

↗ HITGS — Exclusive Vietnam distribution, 45M+ TikTok views

03

Unlocking Global Synergies Between Artist & Brand

We connect artists with brand partnerships that elevate both sides - not endorsements, but genuine cultural collaborations that expand an artist's reach and give brands access to real cultural credibility.

↗ tlinh × Apple #ShotOniPhone — 1st Vietnamese artist in Apple's global campaign

↗ HIEUTUTHUHAI × Multiple brands — integrated into campaign promotions

04

Forging Deep Community & Cultural Impact

Some songs become anthems. Some artists become cultural symbols. We build careers that have genuine cultural weight - from national event theme songs to diplomatic commemorative projects that represent Vietnam on the world stage.

↗ Tinh Hoa Việt Nam Awards 2025 — Official Theme Song

↗ "Never Before" — Vietnam–U.S. Diplomatic 30th Anniversary

↗ FBBOIZ — SEA Games 33 Inspirational Song for Vietnam's National Team

OUR RELEASE

Chăm Hoa
Teen Sái Cổ (Machimix)
Pickleball
EP FLVR
Love Game
3 Bích
TETVOVEN
Album 7UPPERCUTS
Thờ ơ
TOIDO
Chất Gây Hại
Đừng Để Tiền Rơi
Đẹp Mã
SOURPATCH
Mắt Xanh
Kho Báu (with Rhymastic)
Nghe kể năm 90s
Album No Nê
Album Ai Cũng Phải Bắt Đầu Từ Đâu Đó
Kịch Bản
Lội Ngược Dòng
Gã Săn Mồi (ZEALOUS)
Chăm Hoa
Teen Sái Cổ (Machimix)
Pickleball
EP FLVR
Love Game
3 Bích
TETVOVEN
Album 7UPPERCUTS
Thờ ơ
TOIDO
Chất Gây Hại
Đừng Để Tiền Rơi
Đẹp Mã
SOURPATCH
Mắt Xanh
Kho Báu (with Rhymastic)
Nghe kể năm 90s
Album No Nê
Album Ai Cũng Phải Bắt Đầu Từ Đâu Đó
Kịch Bản
Lội Ngược Dòng
Gã Săn Mồi (ZEALOUS)
Chăm Hoa
Teen Sái Cổ (Machimix)
Pickleball
EP FLVR
Love Game
3 Bích
TETVOVEN
Album 7UPPERCUTS
Thờ ơ
TOIDO
Chất Gây Hại
Đừng Để Tiền Rơi
Đẹp Mã
SOURPATCH
Mắt Xanh
Kho Báu (with Rhymastic)
Nghe kể năm 90s
Album No Nê
Album Ai Cũng Phải Bắt Đầu Từ Đâu Đó
Kịch Bản
Lội Ngược Dòng
Gã Săn Mồi (ZEALOUS)
Chăm Hoa
Teen Sái Cổ (Machimix)
Pickleball
EP FLVR
Love Game
3 Bích
TETVOVEN
Album 7UPPERCUTS
Thờ ơ
TOIDO
Chất Gây Hại
Đừng Để Tiền Rơi
Đẹp Mã
SOURPATCH
Mắt Xanh
Kho Báu (with Rhymastic)
Nghe kể năm 90s
Album No Nê
Album Ai Cũng Phải Bắt Đầu Từ Đâu Đó
Kịch Bản
Lội Ngược Dòng
Gã Săn Mồi (ZEALOUS)
Chăm Hoa
Teen Sái Cổ (Machimix)
Pickleball
EP FLVR
Love Game
3 Bích
TETVOVEN
Album 7UPPERCUTS
Thờ ơ
TOIDO
Chất Gây Hại
Đừng Để Tiền Rơi
Đẹp Mã
SOURPATCH
Mắt Xanh
Kho Báu (with Rhymastic)
Nghe kể năm 90s
Album No Nê
Album Ai Cũng Phải Bắt Đầu Từ Đâu Đó
Kịch Bản
Lội Ngược Dòng
Gã Săn Mồi (ZEALOUS)
Chăm Hoa
Teen Sái Cổ (Machimix)
Pickleball
EP FLVR
Love Game
3 Bích
TETVOVEN
Album 7UPPERCUTS
Thờ ơ
TOIDO
Chất Gây Hại
Đừng Để Tiền Rơi
Đẹp Mã
SOURPATCH
Mắt Xanh
Kho Báu (with Rhymastic)
Nghe kể năm 90s
Album No Nê
Album Ai Cũng Phải Bắt Đầu Từ Đâu Đó
Kịch Bản
Lội Ngược Dòng
Gã Săn Mồi (ZEALOUS)
Chăm Hoa
Teen Sái Cổ (Machimix)
Pickleball
EP FLVR
Love Game
3 Bích
TETVOVEN
Album 7UPPERCUTS
Thờ ơ
TOIDO
Chất Gây Hại
Đừng Để Tiền Rơi
Đẹp Mã
SOURPATCH
Mắt Xanh
Kho Báu (with Rhymastic)
Nghe kể năm 90s
Album No Nê
Album Ai Cũng Phải Bắt Đầu Từ Đâu Đó
Kịch Bản
Lội Ngược Dòng
Gã Săn Mồi (ZEALOUS)
Chăm Hoa
Teen Sái Cổ (Machimix)
Pickleball
EP FLVR
Love Game
3 Bích
TETVOVEN
Album 7UPPERCUTS
Thờ ơ
TOIDO
Chất Gây Hại
Đừng Để Tiền Rơi
Đẹp Mã
SOURPATCH
Mắt Xanh
Kho Báu (with Rhymastic)
Nghe kể năm 90s
Album No Nê
Album Ai Cũng Phải Bắt Đầu Từ Đâu Đó
Kịch Bản
Lội Ngược Dòng
Gã Săn Mồi (ZEALOUS)

WHY MMUSIC RECORDS

THE DIFFERENCE

01

Ecosystem Advantage

MMusic Records doesn't operate in isolation. When you sign with Records, you get access to MFan for fandom, M-IP for live experience and IP, and MServices for brand deals - all connected, all amplifying each other.

02

Tailored, Not Templated

Every artist gets a strategy built around their identity, their audience, and their goals. No two releases are treated the same way. No two career plans look identical. That's not just a promise - it's how we operate.

03

Global From Day One

Vietnam is our home, but not our ceiling. Every artist we develop is built with international reach in mind - from distribution networks to licensing pipelines to cross-border marketing execution.

CASE STUDIES

THE WORKTHE PROOF

MONO 22 ALBUM

ARTISTCAREER BREAKTHOUGH

MONO 22 ALBUM

Artist Debut & Career Development

Built from the ground up - artist & label services, music licensing, and digital distribution for MONO's debut album. A full-career development play that took an emerging artist to the top of Vietnam's music industry in his debut year.

TOP 10

ARTISTS/SONGS OF THE YEAR · ZING MUSIC AWARDS 2022

Best New Face

MOST FAVORITE MALE SINGER · LÀN SÓNG XANH 2022

New Artist of the Year

DEDICATION MUSIC AWARDS 2023

Optimized

MUSIC RIGHTS & REVENUE ACROSS COMMERCIAL & CREATIVE PROJECTS

• ARTIST & LABEL SERVICES • MUSIC LICENSING • DIGITAL DISTRIBUTION

HIEUTHUHAI - Nước Mắt Cá Sấu

RELEASE CAMPAIGN

HIEUTHUHAI - Nước Mắt Cá Sấu

Full-Ecosystem Strategic Partnership

Vietnam's most-streamed artist on Spotify 2024. A full-ecosystem rollout combining Records (distribution, A&L services), MFan (fandom business), and MServices (brand associate & social outreach). Strategic campaign tailored to Gen Z audiences and HIEUTUTHUHAI's creative voice.

TOP 1

YOUTUBE MUSIC TRENDING · 2 CONSECUTIVE WEEKS · 22M+ VIEWS

1B+

TIKTOK VIEWS FROM VIRAL FAN-GENERATED CONTENT

560M+

YOUTUBE VIEWS (TOTAL ARTIST)

3× Làn Sóng Xanh

MAJOR AWARDS WON IN 2024

• MMUSIC RECORDS • MFAN • MSERVICES • M-IP · GENFEST

tlinh × Apple #ShotOniPhone

ARTIST × BRAND · GLOBAL SYNERGY

tlinh × Apple #ShotOniPhone

MV "Đừng Làm Nó Phức Tạp"

Vietnam's first artist to be featured in Apple's global Shot on iPhone campaign. A collaboration that maximized music exposure while elevating tlinh's commercial value globally - unlocking synergies between artist identity and brand storytelling at the highest level.

1st Ever

VIETNAMESE ARTIST IN APPLE'S GLOBAL SHOT ON IPHONE CAMPAIGN

TOP 1

YOUTUBE VIETNAM TRENDING ON DEBUT

Millions

STREAMS & VIEWS GLOBALLY ACROSS PLATFORMS

Recognized

GLOBALLY FOR TLINH'S DISTINCT ARTISTRY & BOLD IDENTITY

• ARTIST & LABEL SERVICES • COLLABORATION & CONSULTING • DIGITAL DISTRIBUTION

Hoàng Mỹ An × Kim Samuel

GLOBAL FOOTPRINT

Hoàng Mỹ An × Kim Samuel

ArtLab Entertainment · Vietnam × Korea

The first Vietnamese artist to officially collaborate with K-pop artist Kim Samuel - a strategic cross-border music collaboration that marked a key international milestone and expanded artistic reach between the Vietnam and Korea markets.

1 st

VIETNAMESE ARTIST TO OFFICIALLY COLLABORATE WITH A K-POP ARTIST

10K+

INTERNATIONAL LISTENERS ON DSPS

9 Countries

FEATURED ON NEW MUSIC FRIDAY SPOTIFY PLAYLISTS ACROSS ASIA

VN × KR

STRATEGIC MARKET BRIDGE · VIETNAM TO KOREA

• INTERNATIONAL DEVELOPMENT • DSPS STRATEGY PARTNERSHIP • COLLABORATION & CONSULTING

EXPLORE THE FULL ECOSYSTEM

↗ mmusic records ↗ mfan ↗ m-ip experience ↗ mservices

WORK WITH MMUSIC RECORDS

READY TO GROW?

Whether you're releasing your first single or scaling a catalog - let's build the strategy together.