MMUSIC ECOSYSTEM
Vietnam's leading and biggest music services ecosystem - built for artists, labels, audiences, and the culture they create. Tailor-made for the next generation of Vietnamese music.
EXCLUSIVE RECORDING ARTISTS
Rapper, Song Writer
Rapper, Song Writer
Rapper, Song Writer
Singer, Song writer
221M+
YouTube Views221M+
Spotify Streams221M+
Total Audience
Singer, Song Writer
Singer, Song Writer
Singer, Song Writer
Singer, Actor
Rapper, Song Writer
Rapper, Song Writer
Rapper, Song Writer
Singer, Song writer
221M+
YouTube Views221M+
Spotify Streams221M+
Total AudienceSinger, Song Writer
Singer, Song Writer
Singer, Song Writer
Singer, Actor
STREAMS ON ALL DSPS
TOTAL AUDIENCES
DIGITAL LICENSES
ARTISTS & CONTENT CREATORS
INTERNATIONAL & DOMESTIC DSPS
EXCLUSIVE PLAYLISTS on Spotify & Apple Music
PLAYLIST SAVED ON SPOTIFY
MUSIC COMPANIES & PARTNERS
STREAMS ON ALL DSPS
INTERNATIONAL & DOMESTIC DSPS
TOTAL AUDIENCES
EXCLUSIVE PLAYLISTS on Spotify & Apple Music
DIGITAL LICENSES
PLAYLIST SAVED ON SPOTIFY
ARTISTS & CONTENT CREATORS
MUSIC COMPANIES & PARTNERS
WHAT WE BELIEVE
Every artist we work with gets a tailored approach - because no two careers are the same, and no two releases should be treated the same way.
MMusic Records is built on the belief that Vietnamese artists deserve more than a one-size-fits-all approach, with a system designed for real career growth through tailored strategy and infrastructure. We are a leading and biggest music services ecosystem in Vietnam, integrating distribution, marketing, consulting, and licensing into one unified system to make music travel further and careers grow stronger. We don't stop at Vietnam - our artists can reach international audiences, unlock sync opportunities, and build careers with a worldwide footprint from day one.
WHAT WE BELIEVE
Every artist we work with gets a tailored approach - because no two careers are the same, and no two releases should be treated the same way.
MMusic Records is built on the belief that Vietnamese artists deserve more than a one-size-fits-all approach, with a system designed for real career growth through tailored strategy and infrastructure. We are a leading and biggest music services ecosystem in Vietnam, integrating distribution, marketing, consulting, and licensing into one unified system to make music travel further and careers grow stronger. We don't stop at Vietnam - our artists can reach international audiences, unlock sync opportunities, and build careers with a worldwide footprint from day one.
WHAT WE DO
Five service lines - each one essential, each one built to compound the others. From your first release to a global catalog, we have the full infrastructure to take you the distance.
Tailored distribution strategy per artist, per release - across 200+ DSPs globally. We don't just upload your music and wait. We build the momentum behind each release: timing strategy, platform optimization, targeted playlist pitching, and long-term catalog management that keeps your music generating revenue well after release day. 22B+ streams on the catalog is proof the system works.
Tailored distribution strategy per artist, per release - across 200+ DSPs globally. We don't just upload your music and wait. We build the momentum behind each release: timing strategy, platform optimization, targeted playlist pitching, and long-term catalog management that keeps your music generating revenue well after release day. 22B+ streams on the catalog is proof the system works.
HOW WE CREATE IMPACT
MMusic Records operates across four distinct impact areas - each one a structural advantage that sets our artists apart from the market and builds careers that compound in value over time.
WHY MMUSIC RECORDS
01
MMusic Records doesn't operate in isolation. When you sign with Records, you get access to MFan for fandom, M-IP for live experience and IP, and MServices for brand deals - all connected, all amplifying each other.
02
Every artist gets a strategy built around their identity, their audience, and their goals. No two releases are treated the same way. No two career plans look identical. That's not just a promise - it's how we operate.
03
Vietnam is our home, but not our ceiling. Every artist we develop is built with international reach in mind - from distribution networks to licensing pipelines to cross-border marketing execution.
CASE STUDIES
ARTISTCAREER BREAKTHOUGH
Artist Debut & Career Development
Built from the ground up - artist & label services, music licensing, and digital distribution for MONO's debut album. A full-career development play that took an emerging artist to the top of Vietnam's music industry in his debut year.
TOP 10
ARTISTS/SONGS OF THE YEAR · ZING MUSIC AWARDS 2022
Best New Face
MOST FAVORITE MALE SINGER · LÀN SÓNG XANH 2022
New Artist of the Year
DEDICATION MUSIC AWARDS 2023
Optimized
MUSIC RIGHTS & REVENUE ACROSS COMMERCIAL & CREATIVE PROJECTS
• ARTIST & LABEL SERVICES • MUSIC LICENSING • DIGITAL DISTRIBUTION
RELEASE CAMPAIGN
Full-Ecosystem Strategic Partnership
Vietnam's most-streamed artist on Spotify 2024. A full-ecosystem rollout combining Records (distribution, A&L services), MFan (fandom business), and MServices (brand associate & social outreach). Strategic campaign tailored to Gen Z audiences and HIEUTUTHUHAI's creative voice.
TOP 1
YOUTUBE MUSIC TRENDING · 2 CONSECUTIVE WEEKS · 22M+ VIEWS
1B+
TIKTOK VIEWS FROM VIRAL FAN-GENERATED CONTENT
560M+
YOUTUBE VIEWS (TOTAL ARTIST)
3× Làn Sóng Xanh
MAJOR AWARDS WON IN 2024
• MMUSIC RECORDS • MFAN • MSERVICES • M-IP · GENFEST
ARTIST × BRAND · GLOBAL SYNERGY
MV "Đừng Làm Nó Phức Tạp"
Vietnam's first artist to be featured in Apple's global Shot on iPhone campaign. A collaboration that maximized music exposure while elevating tlinh's commercial value globally - unlocking synergies between artist identity and brand storytelling at the highest level.
1st Ever
VIETNAMESE ARTIST IN APPLE'S GLOBAL SHOT ON IPHONE CAMPAIGN
TOP 1
YOUTUBE VIETNAM TRENDING ON DEBUT
Millions
STREAMS & VIEWS GLOBALLY ACROSS PLATFORMS
Recognized
GLOBALLY FOR TLINH'S DISTINCT ARTISTRY & BOLD IDENTITY
• ARTIST & LABEL SERVICES • COLLABORATION & CONSULTING • DIGITAL DISTRIBUTION
GLOBAL FOOTPRINT
ArtLab Entertainment · Vietnam × Korea
The first Vietnamese artist to officially collaborate with K-pop artist Kim Samuel - a strategic cross-border music collaboration that marked a key international milestone and expanded artistic reach between the Vietnam and Korea markets.
1 st
VIETNAMESE ARTIST TO OFFICIALLY COLLABORATE WITH A K-POP ARTIST
10K+
INTERNATIONAL LISTENERS ON DSPS
9 Countries
FEATURED ON NEW MUSIC FRIDAY SPOTIFY PLAYLISTS ACROSS ASIA
VN × KR
STRATEGIC MARKET BRIDGE · VIETNAM TO KOREA
• INTERNATIONAL DEVELOPMENT • DSPS STRATEGY PARTNERSHIP • COLLABORATION & CONSULTING
EXPLORE THE FULL ECOSYSTEM
WORK WITH MMUSIC RECORDS
Whether you're releasing your first single or scaling a catalog - let's build the strategy together.